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Welcome to the Working Psychology website.

Since 1997, this site has been devoted to the scientific study and application of psychological influence:

  • persuasion
  • compliance
  • indoctrination

...and the fields which depend on successful influence for success:

  • marketing
  • politics & lobbying
  • public relations
  • social action campaigns
  • and many others which depend on voluntary human cooperation.

While persuasion has been studied as an art form since the beginning of history, the scientific investigation of influence can be traced to the mid-20th century. Since then, a burgeoning science of influence has flourished. If you're new to the field, see our Introduction to Influence for an overview. If you're an influence professional who'd like to harness the science of influence for your profession, see our Products & Services.

Copyright © 1997-2004 by Kelton Rhoads, Ph.D. All rights reserved.
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